Hardena – Indonesian Restaurant Rebrand
Hardena is a family-owned Indonesian restaurant located in South Philadelphia. In this rebrand concept, the family wants to grow their restaurant with a new rebrand and larger location. The design concept ties back to their family roots in Indonesia, represented in the mangrove tree in the logo, as well as the Balinese typeface. Redesigned components include a brand new logo, menu designs, patterns, wayfinding signage, and a food truck facade.
This project was a collaborative project with co-designer Danny Gentner
